Retail has perhaps become the most disruptive industry in recent years. With new players constantly seeking a foothold in the shifting sands of emerging market shores and big supermarkets and mass merchandisers adding new product’s literally every day, consumers now have a wide variety of options to choose from. Add that to the advent of internet shopping, rising above the noise is now the mantra for retails.

Price-savvy consumers are using the internet to research products before they buy. Price comparison websites and consumer forums are frequently browsed before a purchase. Social networking has affected the way shoppers perceive a brand or a product.

With the growing accessibility of smartphones and faster technology, people have access to internet shopping at their fingertips. Retailers realize that mobile technology has transformed the in-store experience.

How Greycell can help you?

Greycell realizes that retailers have to arm themselves to meet customer expectations and present to their target markets, accessibility and accurate information of their products and services. We help our customer make informed decisions about their technology investments and provide solutions that help meet their customers’ demands.

At the same time, we can show you ways to quickly implement new technology solutions that reduce costs, streamline processes, and enable new sales and service opportunities via the Internet, social media, and mobile.

Areas Of Expertise

• Retail Analytics and Enterprise Performance Management
• Marketing Automation
• Customer Relationship Management(CRM)
• Business Intelligence(BI)
• Enterprise Resource Planning(ERP)
• Mobility Solutions
• Custom Back Office Solutions